Your video content viewing activities may be collected through your use of the Services. By viewing our video content, you are consenting to share your video viewing and related media consumption activities with others as described below, including video content you have watched or audio content streamed on the Services. Sharing this information will allow you to take advantage of TV and audio control services, social networking and other features including the delivery of relevant advertising on the Services. Such sharing may continue for two years or until you withdraw your consent.
Social Networking Services
CBS has partnered with certain third party social networking companies to offer you their services through certain CBS Services. For example, you can use third party social networking services, such as Facebook, Google or Twitter, to share information about your experience on CBS Services with your friends and followers on those services. These social networking services may be able to collect information about you, including about your activities on CBS Services, and they also may notify your friends, both on CBS Services and on their services, that you are a CBS user or about your use of the CBS Services, in accordance with applicable law and their own privacy policies.
By using your CBS Services account with a third party social networking service, you consent to share information about you, including video content that you have watched on CBS Services, with your friends and followers on those services. You can limit how third party social networking services share your information by visiting your social networking services' websites and updating your privacy settings.
In addition, CBS Services may request your permission to a) access and collect information available from your social networking account; and b) post information to your friends on your behalf. When you connect your social networking service with your CBS Services account, you authorize CBS Services to access certain information about you from your social networking service to provide content and services, including to help us tailor our communications to you and to develop rich online content and services across the CBS Services. The information CBS may access from your social networking services is governed by the privacy policies and settings of those third party services.
Advertising and Video Measurement Services
In addition, third party market research services, such as Nielsen, may access information about you through your social networking services. You can prevent Nielsen from receiving any data from Facebook that includes information identifying you by opting out of Nielsen measurement. Please click here to read about Facebook’s participation in Nielsen’s measurement services, and here to learn how to opt out of Nielsen measurement services on web browsers.
TV and Audio Control Services