CBS Online Advertising

In order to customize your experience on the CBS Services, we may use cookies, web beacons, and other similar technologies to collect information about the content and advertisements you view on our Services and the web sites of our business partners. Based on this and other information, we may collect about you as described in the Information Collected section of our Privacy Policy, we try to infer your interests and show content and advertising that is relevant to you. For example, if you access an article about computers on a CBS Service, we may show you a computer-related advertisement on another CBS Service based on your apparent interests.

We also may receive information from third parties about you and your activities on other websites or devices for the purpose of serving relevant advertisements to you. For example, if you access an article on a third party website about computers, we may use that information to serve you with a computer-related advertisement on a CBS Services.

Please note that we may share information about our users with advertisers so that they can measure the effectiveness of advertisements viewed on the CBS Services. For example, we may tell advertisers the number of users who clicked on a particular advertisement. We also may use technology, e.g. Facebook Custom Audiences and Measured Marketing, to deliver advertising to you on other websites based on email address or other personal information you provide to us or through the use of information we received from third parties. This Privacy Policy does not cover the practices of third parties, including those that may disclose information to CBS.

In addition, our service provider, Adobe, may use cookies, web beacons, and other similar technologies to collect information about content you view on business partner websites to customize advertising that we serve. You may choose to opt out of our use of the data that Adobe collected about your visits to our business partners' websites to customize advertising that we serve. To opt out visit the Adobe Opt-Out page or review the CBS Advertising Opt-Out Page for additional information.

Also, we work with DigiTrust to set a first-party cookie in your browser to enable us and DigiTrust Partners to collect web viewing data that includes visits to the Services and non-affiliated websites over time. This data may be used to infer whether you share interests with other users, and deliver advertising relevant to those inferences. DigiTrust is a non-profit, industry-wide collaboration of companies supporting a standardized user token in order to improve the consumer online experience. To learn more about how DigiTrust collects and uses information for online advertising, please visit http://www.digitru.st/privacy-policy/. You can opt-out of the collection of data in this way for interest-based advertising by visiting the DigiTrust opt-out page here or the Digital Advertising Alliance’s choice page and opting out from DigiTrust. Please note that limiting third-party cookies via your browser controls does not prevent a first-party cookie from being set in this way.

These online advertising efforts across CBS Web Services do not result in you seeing more advertisements, just more relevant advertising, and they allow us to provide you with free content and services on our Services. We hope you value our efforts to show you content and advertising that more closely reflect your interests.

Some of the advertisements you see on CBS Services are delivered by third parties. To learn more, please read about Third Party Online Advertising.

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