Cookies, Web Beacons, and Other Similar Technologies

Cookies are small amounts of data that are stored in separate files within your computer's Internet browser. Cookies are accessed and recorded by the web-sites you visit, and by the companies that show advertisements on these web sites, so that they can recognize the same browser.


Web beacons (sometimes called transparent GIFs, clear GIFs, or web bugs) are small strings of code that provide a way for us to deliver a small graphic image (usually invisible) on a web page or in an email. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page where the web beacon is placed.

Similar technologies on Mobile, Video and Connected TV devices are also described below.

Do Not Track

Some Internet browsers include the ability to transmit "Do Not Track" signals. Since uniform standards for "Do Not Track" signals have not been adopted, CBS Services do not process or respond to "Do Not Track" signals. To learn more about "Do Not Track", please visit “All About Do Not Track"

How CBS Services Use Cookies, Web Beacons and Other Similar Technologies

CBS Services use cookies, web beacons and other similar technologies for the following general purposes:

  • To help us recognize your browser as a previous visitor and to save and remember any preferences that may have been set while your browser was visiting one of our Services. For example, if you register on a CBS Service, that Service may use a cookie to identify you, so that you will not have to log in each time you visit the Service.
  • To help us customize the content and advertisements you are shown while visiting CBS Services and potentially other web-sites online. Please read about CBS Online Advertising to learn more about our efforts to show you relevant advertising.
  • To help measure and research the effectiveness of our online content, features, advertisements, and other communications.
  • CBS Services may also allow third parties to place their own cookies within your browser in order to serve you with relevant advertising online, to help us measure traffic, to provide you with access to social media networks, functionality and services, and to allow us to conduct any surveys and research in which you agree to participate. For instance, FacebookGoogle and Twitter place their cookies on CBS Services to support social network integration and functionality and for use according to their respective privacy policies. For more information, please see our Video Services and Social Networking Policy.
  • Web beacons are used to improve your experience on our Services, including helping provide you with content customized to your interests. They also help us to understand whether users read email messages and click on the links contained within those messages so that we can deliver relevant content and offers. Our web beacons may collect some contact information (e.g., the email address associated with an email message that contains a web beacon).
  • CBS Services also may include third party web beacons or software on other devices (such as smartphones, connected TVs, tablets and so on) that will provide similar capabilities to web beacons. These web beacons or similar technologies allow third party service providers to collect certain information such as your IP address, your browser type, and the web page that you visited before arriving at and after leaving our Services. These service providers process the information they collect to audit, research, and report information about the CBS Services and advertisements viewed on the CBS Services. Third parties that use cookies, web beacons and other similar technologies to help us with traffic measurement, research and analytics include Adobe, Comscore, Nielsen and ConfirmIT. Please note that we do not share your contact information with these third parties.

Also, authorized third party service providers may collect non-contact information about your visits to our Services with cookies, web beacons and other similar technologies that may be used to deliver advertisements or marketing tailored to your interests. These third parties may collect information about your online activities over time. To opt out of targeted advertisements on third party sites, please see our section on Managing Third Parties' Behaviorally Targeted Advertising. In addition, CBS uses Google advertising services which may collect information about you including device identifiers and location data in accordance with law to serve relevant advertising, please see "How Google uses data when you use our partners' sites or apps" for how you can control the information sent to Google. When you use our search function, your web browser also may send the Internet address, or URL, of the search results page to a third party webpage as part of a standard HTTP web protocol. The URL of the search results page may sometimes contain the keywords used in the search query you entered. Some of the advertisements you see may be based on these keywords.

In addition, we work with DigiTrust to set a first-party cookie in your browser to enable us and DigiTrust Partners to collect web viewing data that includes visits to the Services and non-affiliated websites over time. This data may be used to infer whether you share interests with other users, and deliver advertising relevant to those inferences. DigiTrust is a non-profit, industry-wide collaboration of companies supporting a standardized user token in order to improve the consumer online experience. To learn more about how DigiTrust collects and uses information for online advertising, please visit You can opt-out of the collection of data in this way for interest-based advertising by visiting the DigiTrust opt-out page here or the Digital Advertising Alliance’s choice page and opting out from DigiTrust. Please note that limiting third-party cookies via your browser controls does not prevent a first-party cookie from being set in this way.

By continuing to use CBS Services, you consent to our use of cookies, web beacons and other similar technologies as described above.


To find out more about how you can manage cookies, web beacons and the other similar technologies, see the Managing Cookies section of this Privacy Policy.

How Third Parties Use Cookies and Other Similar Technologies

Some of the advertisements you see on CBS Services are delivered by third parties who also collect information through cookies, web beacons, and other similar technologies about your online activities, either on our Services or across the Internet, so that they may understand your interests and deliver advertisements that are tailored to your interests. These third parties include advertisers, advertising agencies, and ad networks that may collect information when you view or interact with one of their advertisements. To learn more, please read the Third Party Online Advertising section of this Privacy Policy.


In addition, CBS works with third parties to help us track the advertisements that are delivered to you, in particular to control the number of times you receive the same advertisements, and to analyze the effectiveness of advertising on the CBS Services.


Please note that CBS does not have access to the information these third parties may collect about your interests to deliver relevant advertising to you. The information practices of these third parties are not covered by this Privacy Policy.


Third parties that may serve, track and/or analyze advertisements on our Services, and thereby may collect information about your online activities on such Services include, but are not limited to, the third parties listed on CBS Third Party Ad Technology Providers.


To find out more about how you can manage the information collected by these companies, see the Managing Cookies section of this Privacy Policy.

Mobile Devices

Certain mobile devices provide various capabilities that can be used, for example, to identify the physical location of such devices. We may collect unique identifiers and connection information, including mobile device identification numbers (e.g. Apple’s Identifier for Advertising IP (IDFA) or Google’s Android Advertising ID (AAID)) and internet connection means (e.g. mobile operator, ISP, Wi-Fi connection) that can identify the physical location of such devices in accordance with applicable law to deliver advertisements or marketing tailored to your interests. You may be able to opt out of such tailored advertisements through settings made available by mobile operating systems. For example, Google Android settings may allow you to opt out of interest based advertising or Apple iOS settings may allow you to limit ad tracking. Mobile devices also transmit Caller ID data when a call is made or text message is sent. CBS Services may collect, use, transmit, process and maintain unique identifiers, Caller ID data, location-based data, and other similar information when you use your mobile devices, including to provide the servers you request, tell you about offers we think you will value and improve your experience on CBS Services. We also may collect additional information through your use of a CBS Mobile app including information about the apps downloaded or used, photos and videos, location data and other device information (e.g. audio input/output) as indicated by the specific mobile app. CBS Services also may require you to provide your mobile phone number to participate in certain services or features and that number may be associated with such information.

Video and connected TV DEVICES
CBS Services on video or connected TV devices (e.g. Roku, Samsung) may use information collected about you, including video content that you have watched, to provide interest based advertising. You may be able to opt out of such tailored advertising through setting available on these video devices. For example, for your options available on Roku devices click here.