Secure Tag Guidelines
What is SSL?
SSL (Secure Sockets Layer) is a protocol that allows for secure communication between the browser client and the web server.
What Are Secure/SSL Compliant Tags?
Third party tags must be able to serve via SSL (https://). All subsequent calls to third parties after the initial ad request must also use SSL.
What Tags Types Need to Be Secure?
- Any 1x1s for tracking including impressions, visibility, & brand protection
- VAST Tags
- Secure Click/Exit URLs are accepted but not required