Site Stats1:
62K
Unique visitors

78K
Visits

74K
Minutes

155K
Page views

YOY Growth1:
+50%
Unique Visitors

+69%
Visits

+45%
Minutes

+163%
Page views

Demographic2:
69%
Female

93%
18-49

67%
25-54

50%
HHI $75k+

34%
HHI $100k+

80%
HHI Size of 3+

The UrbanBaby Difference
  • The fastest growing parenting site
  • Community centric content with vibrant, lively and honest parenting advice
  • Where parents get the scoop on what's new among products, places, events and in depth local information on urban areas like NYC and San Francisco


Advertiser Benefits
Engaged and immersive environments
  • A dedicated and candid community fuels vibrant, dynamic message boards all times of the day and night
Powerful audience
  • Reach affluent, well-educated, stylish parents who utilize the site as an online community and parenting resource
Innovative marketing programs
  • Immerse your brand with various sponsorship opportunities such as weekly polls, active message boards, and daily newsletters



Only CBS Interactive delivers so many #1s


SOURCES: 1. comScore US, Dec 2009; 2. comScore MediaMetrix, Dec 2009