Audience Profile1:
79%/21%
Male/Female

64%
Ages 18-24

31
Average Age

$85,000
Average HHI

Influential and Engaged2:
83%
Share opinions with others

73%
Visit the site at least 1x a week
$2,000
Entertainment spend per year

10
Number of DVD's our audience plans to buy in the next year



96% of visitors would
recommend Metacritic.com
for movies and games2
The Web's Best Round Up of
Entertainment Reviews
Metacritic.com makes it easy for consumers and critics alike to be "in-the-know" by providing thousands of reviews across movies, games, music and TV. Through its trusted and unbiased Metascore™ system, Metacritic.com filters out the hype, helping users make choices with confidence. Our inspired and engaged users turn on their inner critic by voicing their opinions along side some of the greatest critics like Roger Ebert from the long-time TV show, Siskel and Ebert, Anthony Lane of the New Yorker and Joe Morgenstern of the Wall Street Journal.


Advertiser Benefits
Influential and discerning fans
  • Reach active users who are influential in their social circles and pride themselves on being "in-the-know."
Immersive environments
  • Surround users with your marketing message while they participate and consume entertainment content.
Rich mobile marketing programs
  • Innovative mobile programs to reach this young and affluent audience while they're on-the-go.





SOURCES: 1. CBS Interactive Audience Profile Study, January 2009 2. comScore, July 2009