Site Stats1:
7.5M
Unique visitors

10M
Visits

8.8M
Minutes

24M
Page views

YOY Growth1:
+229%
Unique Visitors

+246%
Visits

+46%
Minutes

+99%
Page views

Demographic2:
31%
Female 18-49

24%
Female 25-54

19%
Female 18-34

69%
25-54

43%
HHI $75k+

23%
HHI $100k+

58%
Have children

The News They Crave
  • Fastest growing entertainment news site
  • The bite-sized water cooler with all things celebrity, TV, movies and more
  • Trusted, premium content through a unique multiplatform distribution across online, broadcast, radio and mobile


Advertiser Benefits
Depth and breadth of content coverage
  • Exclusive content such as TV clips, full length episodes,
    The Watchlist, movie reviews and ratings, polls and games
    increase visitor engagement
Complimentary and unduplicated
  • 91% of visitors to Theinsider.com are unduplicated across TV.com and CBS.com3
Viral platform that drives consumption
  • A successful leader within social media with established relationships with Facebook and Twitter



Only CBS Interactive delivers so many #1s





SOURCES: 1. comScore WW, Jan 2010; 2. comScore MediaMetrix, Jan 2010; 3. comScore US, Feb 2010