Site Stats1:
2.5M
Unique visitors
3M
Visits
5.4M
Minutes
7M
Page views
YOY Growth1:
+47%
Unique Visitors
+43%
Visits
+53%
Minutes
+87%
Page views
Demographic2:
59%
Female
44
Average Age
61%
18-49
69%
25-54
$98K
Average HHI
46%
HHI $100k+
22%
HHI $150k+
A Different Take on Food
- The fastest growing site in the category
- The only food culture site for advice on what to eat, where to go, what to buy and how to make it
- Award winning editorial with an edgy, offbeat personality that offers straight talk on food and drink
Advertiser Benefits
Engaged and immersive environments
- Addictive social content such as the MYCHOW profile pages, the Chowhound discussion board, games features and Facebook connect allow visitors to uniquely connect around their passion for food
- Affluent and loyal visitors are obsessed with Chow's guidance on the basics and inspiration for the not-so basic
- Integrated advertising programs that run across multiple platforms including online, mobile and guerilla marketing
Only CBS Interactive delivers so many #1s
SOURCES: 1. comScore US, Dec 2009; 2. @Plan, Winter 2009/2010