Audience Overview1
$102,300
Average HHI

80%
Have influence on making business decisions

64% / 36%
Male / Female

Engaged and Valuable
82%
Are asked for technology/business advice1

1.6 Million
Registered users2

91,000
Titles downloaded monthly2

2.6 Million
Newsletter subscriptions2

Guidance in Today's Economy
CBS MoneyWatch.com, part of the CBS Interactive Business Network, helps individuals assess their financial situation and rethink their future with a personal and 360 degree approach. It is the premier destination for smart, practical, and personal finance insight and advice — ranging from investing to career, real estate, retirement and more.

CBS MoneyWatch.com is the heart of a finance brand that spans national and local TV, radio, mobile devices and the Web. It is a multiplatform brand for financial information you can trust in changing times.


Advertiser Benefits
Reach valuable and engaged professionals
  • Engage with a desirable demographic of business professionals actively taking back control of their finances.
Cross-platform opportunities
  • Benefit from cross-media syndication on CBS broadcast, radio, and mobile.
Be part of the dialogue
  • Providing opportunities for marketers to insert their tools and calculators into the conversation.





SOURCES: 1. CBS Interactive/Crowd Science Profile Study, CBS MoneyWatch Brand, 3/24 - 5/13/11 2. CBS Interactive Internal, May 2011