Site Stats:
8 Million
Unique Visitors1
353 Million
Video Streams2
105 Million
Minutes1
191 Million
Page Views1
YOY Growth:
+22%
Unique Visitors1
+71%
Video Streams1
Demographic:
65%
Female3
45
Average Age4
63%
18-494
66%
25-544
$67K
Average HHI4
35%
HHI $75+4
18%
HHI $100K4
On-Air Dominance Translates to Online Leadership
CBS is the #1 Network on Air5
- #1 Network in HH’s & A25-54
- #1 Scripted series/drama - NCIS
- #1 News magazine - 60 Minutes
- #1 Sitcom - Two and a Half Men
- #1 New series - Blue Bloods
- #1 New Comedy - Mike and Molly
And #1 Online5
- #1 Network Site in Viewers for over 2 years
- #1 Network Site in Video Streams
- #1 Network Site in Time Spent
- Over 1 Billion minutes in 6 of the last 7 months
SOURCES: 1. comScore MediaMetrix May 2011; 2. comScore VideoMetrix May 2011; 3. CBS.com Audience Profile Study April 2011; 4. @Plan, Rel1 2011, Q4 2010; 5. Nielsen Media Research, NTI, "Most Current" Ratings (Live+SD/Live+7), 9/20/10 - 4/10/11 comScore VideoMetrix March 2011