HTML 5 Guidelines

Specs

File Size for HTML5 creatives is increased to

150k initial load | 2mb polite download

Refer to Standard Display Specs for other specifications

Lead Times

Standard Animation
3 Business Days
Rich Media
5 Business Days

Asset Delivery

Preferred
3rd Party Served iframe Tags
  • If Unable to Provide 3rd Party iframe Tags – Zipped assets file set up for upload to DoubleClick Studio
    DoubleClick Studio Set Up Instructions
  • Assets should function correctly using only included assets

Ad Types Currently Not Supported in HTML5

  • Video Extender
  • Curtain