Flash Setup + Tracking

Note: Designers outside of CBS Interactive must meet with the CBS Interactive Rich Media Team for a tutorial before using the tracking component.

Contact your sales rep or richmediaconsulting@cbsinteractive.com to set up a call.


CBS Interactive Flash Tracking Component

1. Downloading and Installing the CBS Interactive Tracking Component
2. Implementing and Tracking Submovie Loads
3. Tracking Exit Links
4. Tracking Internal Events
5. Implementing and Tracking a Flash Video (FLV)
5.1 Advanced Flash Video Usage
5.2 Syncing events to your FLV
5.3 Dynamic Video File Control
6. Implementing and Tracking Expand Ads
7. Implementing and Tracking Pushdown Ads
8. Publishing and Testing Your FLA Files
9. Frequently Asked Questions

Implementing and Tracking Pushdown Ads

A pushdown ad is a single Flash file with two states:

  • Pushdown - the expanded state: the ad space is expanded and surrounding content on the page is "pushed down" the page to accommodate. This state can be triggered automatically when the ad loads or when a user interacts with the collapsed state.
  • Pushup - the collapsed state: the pushdown ad is collapsed and the surrounding area has "pushed up" into the space the ad once occupied. The collapsed state can be triggered automatically (by a time limit on the automatic expand), or by user interaction (user rolls off the ad or clicks on a close button).

Each of the two states in your Flash movie should be labeled with keyframes ("pushdown" and "pushup," respectively). Example:

NOTE:

  • The CBS Interactive tracking component must be included for your pushdown ad to expand and collapse. You should not label keyframe 1 with either "pushdown" and "pushup" labels.
  • Any animation in your Flash movie that occurs before the "pushdown" frame label may not be executed if your ad is an Autoexpand ad. Autoexpand ads will automatically advance to the "pushdown" frame. To avoid this behavior, consult the Advanced Pushdown Event instructions
  • The Flash movie's dimensions should be the same as the expanded pushdown state.

Your creative may include subloads, exit links, events, and one FLV video as described in the rest of this document.

The Pushdown Function

Use the pushdown function to trigger the expanding of your ad from a button or event in the pushup state of your Flash movie. CBS Interactive's Ad Specs may require your creative to expand on either a rollover or click.

Usage

cbsi.pushdown();

Example

on (release) {
   cbsi.pushdown();
}

The Collapse Function

Use the collapse function to collapse the ad from the pushdown state of your Flash movie. CBS Interactive's Ad Specs may require your creative to contain a "close" button utilizing the collapse function. Rolloff-to-collapse is handled automatically by the CBS Interactive Tracking Component.

Usage

cbsi.collapse ( )

Example

on (release) {
   cbsi.collapse();
}

NEXT: 7.1. Advanced Pushdown Events

HELP:
Questions regarding your ad campaign: Please contact your sales representative.

Questions regarding CBS Interactive specifications or advertising policy: Please contact richmedia@cbs.com.

Technical questions regarding Flash Tracking: Please contact FlashTrackingHelp@cbs.com.