Flash Setup, Tracking, and QA
By presenting information in a functional and inviting way, ad units created with Flash can be an efficient vehicle for marketers to share a deeper story and brand with their audiences. CBS Interactive hosted Flash creative can be set up as a single movie (SWF) or as multiple movies using subloads. CBS Interactive also allows Flash creative to include one single Flash video (FLV). CBS Interactive tracks user interactions with submovie loads and Flash video and also provides tracking of exit links and internal events. Use the chart below to read the click-tracking and flash setup documents appropriate for your Flash ad development.
| Flash Setup | Available Tracking Functions | Instructional Document |
|---|---|---|
| Single movie creative | Exit Links | clickTAG Tracking Instructions |
|
Flash creative with events Flash creative with submovie loads Flash creative with single video (FLV) Flash expand creative |
Exit Links Submovie Loads Internal Events Flash Video Interaction Expand/Collapse Events |
Tracking Component Instructions |
Please contact your sales representative or contact richmedia@cbs.com for more information.
For tracking legacy ad creative using CBS Interactive's previously released Flash Tracking Class, refer to this class file and documentation.